E-Marketing in Amazon Company Essay Example | Topics and Well Written Essays - 2750 words

E-Marketing in virago Company - Essay ExampleThe company has perpetually been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e- merchandise and making items avail able digitally as downloads for customers. amazon wants to stick to the traditional method of marketing and selling but also visualize e-marketing without having any adverse effects on the company taken along. They are lock testing the spic-and-span idea and taking it slow to avoid fatal problems in order to substantially bounce bet on in case of any failures. This strategy of taking it slowly is a able approach by Amazon because a hasty entry might have a banish effect on the company since its loyal customers might have rebelled. If they take it slowly then customers pull up stakes be able to adopt it gradually and also that they have both the options available for their customers and they can compensate a choice. It is authorized for any company to stick to their original values and set standards but switch is essential save when it is taken at a pace that is suitable for all stakeholders of a sign of the zodiac to accept and fit to it. This is what makes an entry strategy successful since customers are essential and must be taken along to consume a change successfully. The partners and competitors of the company have great expectations out of Amazon since they believe that Amazon leave behind soon come up with its own website offering music downloads for an summation of money and also that they allow sell an e-book device under the Amazon brand by the name.... They are still developing as an e-marketing firm and moving steadily to their desired destination. Critical evaluation the market entry strategyAmazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush situation towards the acquisition of the company that is now its subsidiary that sells products digit ally online. It provides books online as a download for some amount of money. But the amount of money is naturally lesser than the traditional way of selling goods over the internet. Amazon has also introduced its Unbox movie-download which was built in-house by the company in 2006. Amazon decided not to campaign this entry into e-marketing for certain reasons. The company has always been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e-marketing and making items available digitally as downloads for customers. Amazon wants to stick to the traditional method of marketing and selling but also enter e-marketing without having any adverse effects on the company. They are still testing the new idea and taking it slow to avoid fatal problems in order to easily bounce back in case of any failures. This strategy of taking it slowly is a rational approach by Amazon because a hasty entry might have a negative effect on the company since its loyal customers might have rebelled. If they take it slowly then customers will be able to adopt it gradually and also that they have both the options available for their customers and they can make a choice. It is important for any company to stick to their original values and set standards but change is essential only when it is taken at a pace that is suitable for all stakeholders of a firm to accept and adapt to