Marketing plan for assisted living facilty Research Paper

Marketing plan for assisted living facilty - Research Paper Example This can be accomplished through utilizing various expert marketing tips and consolidating present day tools that exploit todays innovation and assets to market the facilities. The Assisted Living Facility (ALF) will strive to provide these individuals with the up to date comprehensive services with regular supervision and assistance from a wide range of health care providers to ensure they enjoy proper health as well as to guarantee them their safety and well being. This marketing plan targets to improve the volume of admission of new clients as well as to avoid transfers for the current clients at the facility. Development in assisted living industry has been driven in expansive part by customer demand. Individuals who need help with performing ordinary tasks like bathing, taking their meals, or putting on their clothing prefer to acquire the services in settings that resemble homes and not institutions. The business sector for assisted living has advanced over the previous decade as facilities now serve a more handicapped occupant population with complex demand for services, conceivably inferring that helped living could be a more suitable nursing home option than it at first was (Marsden, 2005). The ASL will provide throughout the clock supervision and care for the clients. This will ensure that the clients are well served when there is need regardless of the time of the day. Clients will be provided assistance in eating, bathing, dressing and taking medication. The program of the facility will also include a health and exercise program (Yee-Melichar, Boyle & Flores, 2010). This will make the clients to be physically fit. Clients who will need to be transported to medical hospitals will be offered transportation services by the ASL facility. Assisted Living facilities continue to provide people with disability and elderly citizens with necessary services with full time

Mothers and Fathers Essay Example | Topics and Well Written Essays - 250 words

Mothers and Fathers - Essay Example Depending on what either parent does towards the child, determines the particular reaction the child would have in response to the parent’s behavior. In most instances, infants turn to either parent in certain situations, based on the previous interactions that the two have had (Raver 36). For instance, when an infant feels hungry, most will turn to their mothers considering that in similar instances, mother have always provided the food. Similarly, most infants will turn to their fathers whenever they feel scared for protection. Different factors contribute differently towards the position of a parent in giving care to an infant. Cultural alignments and environments play a critical role in determining how infants view either parent. Naturally, mothers are the primary caregivers in most societies as they stay home with the infants while the fathers fend for the families. However, in an instance in which the mother is the sole provider in the family and, therefore works outside the home, the father then forms a stronger bond with the infant (Kenner & McGrath 42). In such an instance, the infant would view the father as the primary nurturer and caregiver. Based on the considerations above, it is evidently clear that other than for the birthing process and breast-feeding, a mothers position as a caregiver of an infant or child is never biologically different from that of a father; however, it all depends on the circumstances involved. Both the father and mother’s positions as caregivers of an infant rema in the

Squaring the Circle and Trisecting an Angle Essay

Squaring the Circle and Trisecting an Angle - Essay Example Babylonian mathematicians has found the way of constructing a square of equivalent area with respect to given circle. The Indian and Egyptians has also shown method of evaluating which appears in Sulba Sutras and Rhind papyrus of 1800 BC respectively. The Egyptian has calculated the value of approximated to 256/81. Archimedes has better precision which approximates the to be in the range of 3+1/7 and 3+10/71. Anaxagoras was supposed to be a first Greek mathematician who has worked in finding the solution of squaring the circle in the first century of AD. Hippocrates of Chios put an effort to solve it by squaring lunes. Antiphon suggested the method of inscribed polygons in circle and increasing the numbers of sides so that square and circle will have infinitesimally small difference in their area. Eudemus was not convinced with the approach. Bryson augmented the theory of Antiphon by circumscribing the polygon to support its validity. This problem was even discussed in the Birds, play written by Aristophanes around 414 BC. Oenopides, Antiphon, Bryson, Hippocrates, and Hippias were the prominent mathematicians who worked the problem during this period. Oenopides was pioneer in searching for use of compass and ruler as method of constructing a proof. He has contributed the method to draw a perpendicular line. James Gregory tried to prove its impossible nature of construction in 1667. Ferdinand von Lindemann finally succeeded in providing substantial proof in 1882. Hippias and Dinostratus have used the quadratrix to design the method of squaring the circle. This curve is created by mechanical method which produces uniform motion of a line equivalent to rotating radius of a circle in same time. The Greek mathematician has invested enough energy and effort for developing the algorithm of dividing arbitrary angle into desired ratio which will be helpful in constructing regular polygon of n sides. Gauss invented the construction of polygons through ruler and compass although Greeks didn't succeed in achievement of such a mathematical feat. Hippocrates was also aware of method to trisect an angle. Archimedes has significant contribution in many of the mathematical principles mentioned in the Book of Lemmas. His work 'On spirals' has general recognition in on the results provided for trisecting an angle. The contemporary mathematician Nicomedes introduced the concept of conchoids curve to formalize the proof of trisecting an angle. It uses rulers and compass methods where ruler rotates around the conchoids curve with axis fixed on root point of the given line. Another mathematician Pappus referred the solution of trisecting an angle by Apollonius applying the construction of conic. Pappus utilizes the geometry of hyperbola for two of his solutions. Mathematics Applied in Solution of the Geometrical Construction Archimedes applies the construction of spiral curves as method of measurement of the circle. In above drawing Archimedes proved that circumference of the circle with radius OP where

Why are US Veterans becoming Homeless?

Why are US Veterans becoming Homeless? Aubrieann Hale In this paper, I will focus on the topic of why veterans are coming back homeless. Veterans are seen as a savior of the country they are risking their lives for every day, so why is it that they are coming back from tours and service and ultimately ending up homeless? Since 2009 the United States stated that in five years they would end veteran homeless, but the United States is still facing veteran homelessness in the year 2017. Though the homeless rates of veterans have gone down since then, why are veterans still facing homelessness if so many resources are supposed to be available for them. Is there more than meets the eye when it comes to homelessness, especially with veterans, yes. Many things can attribute to this continuing issue such as lack of assistances provided, mental illnesses, PTSD, lack or loss of support from being deployed, the use of drugs and alcohol as coping strategies, and the economics. Homelessness is something that many individuals in every country face on a daily basis. The definition of homelessness can vary from what one individual to the next individuals definition of homelessness. The United States Department of Health and Human Services definition of homelessness is: An individual without permanent housing who may live on the streets, stay in a shelter, mission, single room occupancy facilities, abandoned building or vehicle, or in any other unstable or non-permanent situation. An individual may be considered as homeless if that person is doubled up, a term that refers to a situation where individuals are unable to maintain their housing situation and are forced to stay with a series of friends and/or extended family members. In addition, previously homeless individuals who are to be released from a prison or a hospital may be considered homeless if they do not have a stable housing situation to which they can return (U. S. D. of H. and H, n.d.). The Veterans Assistance program (VA) was originally founded in 1811 by the federal government for veteran domiciliary and medical facilities, but at the time was named the Veterans Bureau. The federal government recognized the instability of an individuals living arrangements as a critical aspect of the definition of homelessness. Later on, in the 19th century, the Veterans Administration was expanded to include benefits and or pensions not only for veterans but for their widows and dependents if something were to have happened. After the Civil War, many states began to establish veterans homes. Since domiciliary care was available at all state veterans homes, coinciding with that medical and hospital treatment were also provided for all injuries and diseases, without discrimination of service area. Veterans of the Indian Wars, Civil War, Spanish-American War, and Mexican Border, as well as regularly discharged members of the United States Armed Forces, were able to receive care at t hese veteran homes (U.S. Department of Veterans Affairs, n.d). As the United States entered World War I, congress established a new system of veterans benefits, including programs for disability compensation, insurance for service personnel and veterans, and vocational rehabilitation for the disabled (U.S. Department of Veterans Affairs, n.d). In 1928, admission to the national veteran homes was extended to all women who served, National Guard and militia Veterans (all able-bodied civilians eligible by law for military service) (U.S. Department of Veterans Affairs, n.d). In 1930, President Herbert Hoover signed an executive order that elevated the Veterans Bureau to a federal administration creating the what is now known as the Veterans Administration. From 1944 through 1993, Veterans Administration guaranteed 13.9 million home loans valued at more than 433.1 billion dollars (U.S. Department of Veterans Affairs, n.d). To assist a Veteran between discharge and reemployment, the GI Bi ll also provided unemployment benefits of 20 dollars a week, for up to a maximum of 52 weeks (U.S. Department of Veterans Affairs, n.d). This assistance was put in place to avoid a repetition of World War I when unemployed Veterans were reduced to relying on charities for food and shelter. The Veterans Administration was then later renamed the Department of Veterans Affairs and continued to this day be known as the VA. It was not until the early 1980s, when the United States entered a recession in 1980 with the unemployment rate remaining unchanged through the start of a second recession in 1981, that veteran homelessness began to be recognized as an important public health problem. The Veterans Administration has gone through many changes over the past 200 years since it was founded. But it still remains to be focused on offering veterans the resources in which it was founded, for domiciliary and medical needs of veterans who have served. Post-traumatic stress disorder (PTSD) is one of the different ways a veteran can manifest postwar adjustment difficulties. PTSD is a mental health problem that some individuals can develop after experiencing or witnessing a life-threatening event, such as combat, a natural disaster, a car accident, or sexual assault. It is normal for an individual to have upsetting memories, feel on edge, or have trouble sleeping after a traumatic event. It may be hard to do normal activities, such as going to work, school, or spending time with people you care about. For some individuals, PTSD symptoms may not start right away, they may come and go over time. With PTSD, veterans may find it hard to keep their support groups such as family, friends and possible significant others close due to the symptoms of PTSD. Individuals can have a difficult time trying to get back into a routine that has now changed, whether they themselves are suffering from PTSD or individuals closest to those who are sufferi ng. Personally, coming from a family where my father is a veteran and my brother-in-law has been deployed 3 times in the past 4 years I have been able to see the costs that military families have to pay that can render them in hard financial situations in the future. For instance, military uniforms have multiple parts that are required, and if an individual is not wearing them they are out of conduct. Here is a cost breakdown of one of the 4 uniforms, military personnel are required to have. For combat and training, uniforms the required coat starts at 47.51 dollars, 48.00 dollars for the trousers, 8.10 dollars for the patrol cap, 4.77 dollars for the undershirt, 4.07 dollars for the rigger belt, 350-100 dollars for boots, up to 25 dollars per insignia, and 200 dollars for the required backpack (Army Air Force Exchange Services, n.d.). For just a combat uniform it can cost up to 700 dollars. For their formal uniforms, it can cost up to 500 dollars, and for physical training, uniforms it can cost up to 200 dollars. While they are given a uniform allowance, the military is constantly changing their uniforms and not compensating for that change, making it stressful for some to try and find ways to pay for what they need. There is also the factor of paying for housing, while there are barracks that military personnel can live in, some chose to live in apartments off base, due to having more freedom or having a family. So, they can be paying the housing costs outside of the military, but when it comes to deployment if they are single and not living with someone else it can become an issue of trying to keep payments going to the landlord regularly and if something goes wrong there is a possibility of them losing their place to stay ultimately coming back homeless. When it comes to having a family, they usually try to stay in one area and not have to move so often due to inconveniences. But when the military personnel get stationed in a new state, it becomes a matter of is the whole family going to move only to have the military personnel deployed in a couple of months leaving the family in an unknown area with no support like they had before. Now if the family made the choice to stay, then they are paying for housing in two states, which put the family in a financial burden, but they are able to keep their support systems. A median annual income of Veterans was approximately $50,000 (Elbogen, et al., 2012). In their studies, they indicated that treatment costs for veterans were a barrier to obtaining psychiatric and proper care. The US Military released a pay grade chart for 2017 because they offer many different variations for each area I will only focus on serving for 4 years. These numbers are based on monthly pay rounded up to the nearest us dollar. As an E-1 for 4 years they would make 1592 dollars, E-2 1785 dollars, E-3 2115 dollars, E-4 2420 dollars, E-5 2656 dollars, E-6 2960 dollars, and E-7 3401 dollars (Military pay chart, 2016). These are numbers only for enlistees and not officers, seeing that enlistees are the most common within the military. Substance abuse can be a leading factor in homelessness or continuing to be homeless. From a study conducted by Robert M. Bray, Mary Ellen Marsden, and Michael R. Peterson, they found that overall military personnel are more likely to drink and drink heavily than civilians are. Military personnel are twice as likely as civilians to be heavy drinkers, about one-third of military men who are younger drink heavily (Bray, et al., 1991). Veterans that are most at risk of coming back from war homeless usually have multiple factors that lead to the problem. Most of the individuals are either single, divorced, widowed, lack of family support or support systems, rendering them unable for proper reentry into civilian life. When those in the military are deployed, they are housed at the bases in that area, if they have their own family back in the states they can find it difficult to communicate with them. The military does not offer free Wi-Fi or calling, so if they were wanting to communicate with those back home, they will have to pay a monthly fee to do so. If an individual cannot afford that fee, there is the possibility of them losing their connections and support. Veterans who were officers and those who had graduated from college are more likely to have an easier readjusting process for their post-military life than enlisted personnel and those who are high school graduates. Along with veterans who mentioned they had an emotionally traumatic experience while serving or suffered a serious injury had more problems with re-entry when other factors are held constant. Though I would like to provide a definite answer to why are United States veterans coming back homeless, there is still much research to do. There are many factors that can lead to an individual becoming homeless and that is the same for veterans. While there are many studies on veteran homelessness, my goal was to figure out why they are homeless, and while again there are many articles and studies they do not clearly focus on specifically why. I would say that I have not been able to fully answer my question of why United States veterans are coming back homeless, but I hope that in the future, I will be able to conduct my own studies on this topic and find a more concise answer. Until then I can only say that there are many factors that lead to this unfortunate event such as lack of assistances provided, mental illnesses, PTSD, lack or loss of support from being deployed, the use of drugs and alcohol as coping strategies, and the economics. References Services, U. S. D. of H. and H. (n.d.). HHS.gov Retrieved March 8, 2017, from https://www.hhs.gov/ Elbogen, E. B., Johnson, C. S. C., Wagner, H. R., Newton, V. M., Beckham, J. C. (2012). Financial Well-Being and Post-Deployment Adjustment among Iraq and Afghanistan War Veterans. Military Medicine, 177(6), 669-675. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3390745/ Shop Army Air Force Exchange Service. (n.d.). Retrieved March 13, 2017, from https://www.shopmyexchange.com/browse/military/army-uniforms/_/N-104825 Brett Litz, S. M. O. (n.d.). The Returning Veteran of the Iraq War: Background Issues and Assessment Guidelines. https://secure.ce-credit.com/articles/101192/3_4-101192.pdf 2017 Military Pay Chart. (2016). Retrieved March 13, 2017, from https://www.usmilitary.com/2017-military-pay-chart/ U.S. Department of Veterans Affairs. (n.d.). Retrieved March 13, 2017, from https://www.va.gov/ Alvin S. Mares, R. A. R. (2006). Attitudes Towards Employment and Employment Outcomes Among Homeless Veterans with Substance Abuse and or Psychiatric Problems. Taylor Francis Group, LLC. Stephen Metraux, L. X. C., John D. Daigh, D. P. C., Vincent Kane. (n.d.). Risk Factors for Becoming Homeless Among a Cohort of Veterans Who Served in the Era of the Iraq and Afghanistan Conà ¯Ã‚ ¬Ã¢â‚¬Å¡icts. Matthew Chinman, G. H., Sharon McCarthy. (2012). Lessons Learned from a Quality Improvement Intervention with Homeless Veteran Services. Johns Hopkins University Press, 23(3), 210-224. Tsai, J., Rosenheck, R. A. (2015). Risk Factors for Homelessness Among US Veterans. Epidemiologic Reviews, 37, 177-195. https://doi.org/10.1093/epirev/mxu004 Bray, R. M., Marsden, M. E., Peterson, M. R. (1991). Standardized comparisons of the use of alcohol, drugs, and cigarettes among military personnel and civilians. American Journal of Public Health, 81(7), 865-869. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1405176/

Does Hong Kong Recovered from the Subprime Crisis

Background In 2007, the soaring mortgage delinquencies and foreclosures in the United States triggered the sub-prime crisis and soon spread over the world. In this report, major causes of the sub-prime crisis and its impacts on Hong Kong’s economy will be examined. Different measures made by regulators and financial institutions to tackle this crisis will be discussed also. Lastly, evidence about the recovery of Hong Kong will be provided. The sub-prime crisisIn 2007, the collapse of subprime mortgage-backed securities (MBSs) brought to a huge loss among mortgage lenders. Many large financial firms including New Centaury Financial Corporation and Lehman Brothers Holdings Incorporation declared bankruptcy, which resulted in a downturn in the global financial market and a series of chain reactions spreading over the world afterwards. Impact of the sub-prime crisis on the Hong Kong financial institutions After the outbreak of the subprime crisis, the Hong Kong financial market sh rank along with the global economic recession.The stock market in Hong Kong declined from recorded high of 31,000 in October 2007 to 20,700 in March 2008 (Diagram 1) as investors losses their confidence and withdrew money from the market. Moreover, many banks wrote down huge amount of money for numerous sub-prime related securities. For example, HSBC wrote off US$17. 284 billion for potential losses in MBS or MBS related investments (HSBC 2008). Bank of China (Hong Kong) also wrote down HK$550m subprime-linked assets (Liu 2008). Lastly, there was a credit crunch due to the uncertainty about the amount of MBS related assets held by banks and insurance companies.As a result, many financial institutions reduced loans to each other and increased the interest rate because of high credit risk. Many new companies and corporations were unable to obtain fund to further develop and improve liquidity. Measures undertaken by the regulators and financial institutions In order to strengthen the c onfidence of the citizens and stabilize the banking system, the Hong Kong Deposit Protection Board strengthened and amended the Deposit Protection Scheme Bill in 2011. The 100 % deposit protection scheme of HK $100,000 was first launched in 2008.The amount of protection was increased to HK$500,000 in 2011. Besides, the Hong Kong Monetary Authority has made certain measures to deal with the problem. Firstly, HKMA announced a temporary policy which allowed licensed banks to access to liquidity assistance through the Discount Window with US dollar assets and extended the duration of liquidity assistance up to three months on 30th September 2008. These measures helped to improve liquidity within the banking system and further ease pressures in the interbank market (HKMA, 2008).The Hong Kong Interbank Overnight Offered Rates dropped from 3% to 0. 3% in a few weeks time after the announcement of these measures (HKMA, 2010). Secondly, the HKMA implemented a macro stress testing of the bank ing sector’s vulnerability to shocks such as the sub-prime crisis. Meanwhile, HKMA used the macroeconomic credit risk models to improve the stress testing of banks’ residential mortgage loans and other loan portfolios (Carse, 2008). The objective of this testing is to help HKMA monitor the banking sector and avoid problems similar to sub-prime crisis from happening in Hong Kong.Financial institutions wrote off large amount of money and tried to raise money in the market to improve their liquidity. In 2009, HSBC announced a USD$17. 7 billion rights issue. Shareholders were offered five new ordinary shares for every 12 existing shares at a price of HK$28 per new share (HSBC, 2009). This helped HSBC to restore its capital-debt ratio and allowed it to go over bad times without government assistance. Has Hong Kong economy fully recovered? According to the statistic in 2011, the real GDP growth rate was restored to 5% from -2. % in 2009. And the unemployment rate was dropped to pre-crisis level, it decreased from 5. 4% in January 2009 to 3% in December 2011 (Hong Kong Census and Statistics Department , 2012). The supply of money is in an increasing trend as well. Both M3 and domestic credit were having a 10% increase in 2010, compared with a decrease in 2008 and 2009. And the inter-bank offered rate dropped to a very low level of 0. 09% (Hong Kong Census and Statistics Department , 2012). These figures show that Hong Kong economy has restored gradually to pre-crisis level.However, there are certain hidden problems. Firstly, regulators worry about the inflation problem in Hong Kong after the injection of trillions of funds into the market from the Federal Reserve. Since HK dollar is linked with US dollar, the large increase in money supply in U. S dollar will in turn accelerate the inflation in Hong Kong. Secondly, the case of Lehman Brothers Mini Bond has shown that current regulations on financial products are not sufficient, small individual investor s can be misled easily.Further regulations and monitoring on financial products is necessary. Lastly, after the â€Å"lesson† of subprime crisis, many people lost their belief in financial investment which as a result restricted the development of financial market in Hong Kong. To conclude, the subprime does not only cause many adverse consequences to the global financial market including Hong Kong, but also brings some hidden problems. The cooperation between government and financial institutions is vital to help Hong Kong economy recover from the sub-prime crisis.

Nike Marketing Objectives

Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the â€Å"positioning of, and key messages about, the Nike brand,† through different forms of visual aids and point-of-purchase advertising. In connection to this, Nike continuously aims to apply marketing tactics that are appropriate with the people who reside in these continents or nations. For example, aside from traditional advertising in the form of television, billboards, and the like, Nike also makes use of contemporary marketing instruments such as the internet, wherein people in almost any part of the world could access various sites to customize Nike shoes and products. Moreover, Nike applies an effective marketing communication and at the same time still relatively manages to be cost-effective in terms of its marketing programs. Although Nike’s marketing expenses may seem excessive, they employ internationally recognized celebrity athletes; they overflow retail networks with promotions of products and other giveaways. According to Knight and Greenberg (2002, pg 548), the integration of endorsements and sponsorships enables Nike to represent itself as a socially concerned actor promoting sport as a solution to social problems. The company’s campaign theme is JUST DO IT. The Campaign will target men and woman and especially those in the basketball scene that are of 14 to 30 years of age. Nike sprint shoes are not only good shoes to wear but are strong, durable and comfortable, this way, the company will convince them to take action. The campaign will also exist as billboards; through celebrity endorsements like Michael Jordan and James Lebron. The Company will also use electronic media (commercials, official website of Nike and newspapers) to promote the brand), (Marketing Plan of Nike,2011)

Equilibrium Movie Essays

Equilibrium Movie Essays Equilibrium Movie Paper Equilibrium Movie Paper There would be no reason for us to live If we could not share our God given abilities with other people. Errol Partridge was among the first to share this insight to us during the movie Equilibrium. When God created man he gave us free will with the ability to feel and have emotion that could allow us to dictate our lives and the way we live. In this film, man has been swept of all emotion and feeling. The meaning of words Like love, sorry, or even hello became useless because there was no emotion behind them. The intent that allows us to feel and express human emotion like sports, music, movies, and even our dress attire must be destroyed in this Utopian Society as soon as it is found. The idea of having such a Government ruling over us forcing us to take a pill that eliminates all human emotion is unreal. This drug known as Problem makes users minds become very monotonousness and eliminates any diversity In the characters lives. The emotionless state that the characters are In Is very unlike our society today, where laughter, love and anger are predominant. Errol Partridge was a Cleric of the Termination for many years. His Job was his meaning in life, as it was for many characters in this film. Until the day he met a particular sense offender named Mary OBrien who had ceased her doses of the pill. Instead of arresting her, he began ceasing his dose of Problem as well. At this time he was living two different Lives at the same time; his life as an unemotional Grammarian Cleric and his life as a rebel sense offender. One day his partner Grammarian Cleric First Class John Preston caught wind of a change in Partridges voice and began thinking his partner might be feeling. Although years had already gone by before anyone realized he was feeling and said anything to him about It. Then one night Preston followed Partridge out of the city to see what he had been doing out of the city so late Into the evening all alone. While Partridge was reading the book by W. B. Yeats, Preston came upon him and confirmed that he was indeed feeling. Errol then says to his partner you have always known Preston. This let Preston know that his assumptions of Partridge being a sense offender for the cast few years were correct. John then held the gun up to Rolls face and pulled the trigger. From ten moment Preston SKI a Nils partner Partridge en Degas to try to unreason the meaning of feeling. It takes him a few days and a few more incidents, but eventually he begins to understand the reasoning behind the emotion of his old partner. Errol Partridge makes a profound statement to John Preston a few days after he was killed, when Preston finds a picture of Errol and Mary together with the word freedom written on the back. This was the defining moment that allowed Preston to begin his Journey into the world of emotions. He realizes that feeling is what makes us human and allows us to be diverse. Although war and hatred are imminent, they are controllable with restraint. As humans we all have the ability to react to hatred in many ways, but the ability the restrain is also an emotion that we need in order to remain in control. Humans always have and always will react by their emotions, but there does need to be control and restraint to some of those reactions. We arent perfect as a civilization, but the more we learn about others the better we are able to understand how to react to lifes circumstances. Just as Errol Partridge believed, we have this ability, this God given Ability. Let no man take this free will of choice and emotion away from us. New Sentences When God created man he gave us free will with the ability to feel and have emotion that could allow us to dictate our lives and the way we live. The content that allows us to feel and express human emotion like sports, music, ivies, and even our dress attire must be destroyed in this Utopian Society as soon as it is found. The idea of having such a Government ruling over us forcing us to take a pill that eliminates all human emotion is unreal. This drug known as Premium makes users minds become very monotonousness and eliminates any diversity in the characters lives. Until the day he met a particular sense offender named Mary OBrien who had ceased her doses of the pill. While Partridge was reading the book by W. B. Yeats, Preston came upon him and confirmed that he was indeed feeling.